Trace For Good

Trace For Good, established in 2022 by co-founders Léa Gillet and Laura Bréban, provides a Software-as-a-Service (SaaS) platform designed to enhance supply chain traceability and manage compliance data for consumer goods companies. The founders, who met during their studies at ESCP Europe, combined their respective backgrounds to address a perceived gap in product data availability. Gillet holds a dual degree in engineering from Centrale Paris and has experience in venture capital with Greentech Capital Advisors, while Bréban previously worked as a consultant with a focus on supply chain matters. Their joint interest in impact and accountability led them to create a solution for a market increasingly shaped by regulation and consumer demand for transparency.

The company's business model is subscription-based, offering access to its dual-platform solution. The primary market focus is the fashion and retail sector, which is subject to significant regulatory pressure from laws like France's AGEC (anti-waste and circular economy) and the EU's Corporate Sustainability Reporting Directive (CSRD). Clients are typically brands and retailers seeking to automate the collection, verification, and sharing of information related to their products and suppliers. Revenue is generated by licensing the platform to these brands and their supply chain partners. A key milestone was securing €3.5 million in a Seed funding round in November 2024, led by Hi inov Dentressangle and Ankaa Ventures, to accelerate product development and support European expansion.

Trace For Good's core offering consists of two interconnected platforms: a Client Platform for brands and a Traceability Platform for suppliers. The system facilitates end-to-end, recursive traceability, mapping production from the finished product back to the raw material source. Key features include configurable data collection templates, bulk data uploading to reduce manual entry, and automated verification through AI-powered algorithms. The platform also manages documentation like audit results and certificates, provides tools for impact assessments such as eco-score calculations, and enables the creation of Digital Product Passports for consumer communication. It is designed to help companies comply with regulations concerning deforestation, forced labor, and environmental labeling while providing them with a centralized, verified source of information to manage supply chain risks.

Keywords: supply chain traceability, compliance management software, SaaS, ESG data, fashion industry, retail technology, sustainable sourcing, AGEC law, CSRD reporting, digital product passport, supplier collaboration, environmental labeling, supply chain risk management, responsible manufacturing, product origin, data verification, circular economy, EUDR, transparency platform, consumer goods regulation