TPD

Total Performance Data (TPD) provides real-time performance data for the global horseracing industry by using GNSS/GPS tracking technology. Founded in 2013 by CEO Will Duff Gordon and Chairman Eamonn Wilmott, the company was established to address the lack of available data in the sport. Duff Gordon, a racehorse owner with a background in financial data, sought to apply his expertise to make horseracing more engaging and valuable. Wilmott has an extensive background in technology and racing, having been a board member of the British Horseracing Authority (BHA) and a key figure in the early internet era with Online Magic, which went public on NASDAQ.

TPD's core technology involves placing lightweight trackers in the saddlecloths of horses to capture and stream live data with very low latency. This data includes live positions, speed, stride length, sectional times, and other performance metrics. This service is utilized by a wide range of clients across five continents. Racetracks employ the system for broadcast graphics and official timing, while media outlets and streaming providers use the data to enhance viewer engagement. Betting syndicates, professional gamblers, and major sportsbooks leverage the data for in-play betting models and to create unique betting markets. Trainers and owners also use the post-race data for performance analysis and decision-making regarding race planning and equine welfare.

The company's business model revolves around providing this data through various means, including direct API feeds and subscription-based access via its TPD Zone platform, which integrates with trading software like Bet Angel. Revenue is generated from these subscriptions and partnerships with over 120 racetracks globally, including prestigious venues like Royal Ascot, Del Mar, and those hosting the US Triple Crown. In January 2024, TPD merged with tripleSdata, creating the world's largest automated distributor of live horse racing performance data and expanding its reach to 11 countries. This merger enhanced the company's team with experts in AI, machine learning, and computer vision to further develop their analytical offerings.

Keywords: horse racing data, real-time sports data, GNSS tracking, GPS technology, in-play betting, live odds, sports analytics, equine performance, sportsbook data, race tracking, sectional times, stride data, broadcast graphics, horse racing technology, betting data, Gmax Technology, Will Duff Gordon, Eamonn Wilmott, sports data API, wagering data