Toutabo

Established in February 2005 by founders Jean-Frédéric Lambert, David Chouraqui, and Christine Cayla, Toutabo has carved a niche in the French press subscription market. The company operates as an intermediary specializing in the commerce of press products, offering both print and digital subscriptions to a wide array of magazines and newspapers. Initially launching its website with 60 titles, Toutabo's catalog rapidly expanded, a process accelerated by the 2006 arrival of Franck Chauveau, a former commercial director at Info-Presse, who joined as an associate director for marketing.

Toutabo's business model is centered on offering discounted subscription rates to both individual consumers (B2C) and businesses (B2B). Revenue is generated through the sale of these subscriptions, covering diverse categories such as economy, sports, technology, and lifestyle. The company manages several online platforms, including toutabo.com and intermagazines.com for print media, and ePresse.fr and monkiosque.fr for its digital offerings. A key feature of its digital service, ePresse.fr, is an "all-you-can-read" model, providing unlimited access to a large catalog of titles, a concept developed in partnership with Orange.

Throughout its history, Toutabo has pursued growth through strategic acquisitions and partnerships. In 2007, it entered the digital press market by acquiring monkiosque.fr. This was followed by the acquisition of pressedefrance.com in 2008 and Inter-Magazines in 2010. A significant milestone was the 2015 acquisition of ePresse from a consortium of major French publishers, which greatly enhanced its digital portfolio. The company also listed on the Euronext Paris stock exchange in June 2008 to raise capital for expansion.

The company's trajectory took a significant turn in October 2021 when it was acquired by the Swedish group Readly, a European leader in digital press distribution. This acquisition was aimed at establishing a strong foothold for Readly in the French market, which is the largest magazine market in Europe. However, in a subsequent strategic shift, Readly sold its stake in Toutabo/ePresse to the Cafeyn group in July 2024 for 4.5 million euros. This move was part of Cafeyn's ambition to consolidate the French market and create a robust European digital newsstand. Following this latest acquisition, the company now operates under the name Toutabo by Cafeyn.

Keywords: magazine subscriptions, newspaper subscriptions, digital press, print media, ePresse, online subscriptions, French press, subscription box service, media distribution, press aggregation, Readly, Cafeyn, monkiosque.fr, pressedefrance.com, Jean-Frédéric Lambert, David Chouraqui, Christine Cayla, subscription commerce, digital newsstand, B2B subscriptions, B2C media sales