Tout Vert

Tout Vert Co., Ltd. is a Japanese cosmetics company established in July 2002 that specializes in the planning, development, and mail-order sales of skincare products. The company was founded in Mitaka, Tokyo, and relocated its headquarters to Minoh, Osaka, in 2003, with Yoshihiko Moriyama assuming the role of CEO. A key belief behind the company's founding was to make high-quality, effective ingredients, such as Vitamin C derivatives, more accessible and affordable to people with skin concerns through online retail.

The business operates on a direct-to-consumer, e-commerce model, selling its products exclusively through its own website and online marketplaces. This approach allows the company to offer products at a lower cost by eliminating the expenses associated with physical retail. The product lineup is extensive, covering categories such as cleansers, lotions, serums, emulsions, creams, sunscreens, and makeup. Tout Vert places a strong emphasis on ingredient research and high concentrations of active components like Vitamin C derivatives, ceramides, and retinol. A significant milestone was in 2017 when Dr. Imokawa, a distinguished professor from Utsunomiya University, became a development advisor. In November 2024, the company announced it would join the I-ne group to facilitate further growth while maintaining its core philosophy of component-driven product development.

Many of Tout Vert's products have gained recognition and received awards, such as the "AP100 Brightening Powder" which ranked second in its category on @cosme. The company's business model is centered on selling cosmetic goods directly to consumers (B2C) via mail order and offering subscription-based services for regular product delivery. Their products are developed to address specific skin concerns such as blemishes, pores, acne, dryness, and signs of aging.

Keywords: skincare, cosmetics, e-commerce, direct-to-consumer, Vitamin C derivative, ceramide, retinol, Japanese beauty, ingredient-focused, mail-order cosmetics, online retail, skin concerns, anti-aging, acne care, sensitive skin, high-concentration ingredients, beauty products, lotions, serums, creams