Tout Bien

Tout Bien is a Belgian beverage company specializing in the brewing and distribution of pilsner beer. The company was founded by four Belgian entrepreneurs: Arno The Kid, Mathieu Terryn, Stef Suenens, and Wannes Belaen, who officially launched the brand on March 1, 2022. The founders, friends with backgrounds in the music and creative sectors, identified a gap in the market for a modern and accessible Belgian pilsner, aiming to counter the perceived blandness of existing major brands.

The company's core product is Tout Bien Pils, a 5.2% ABV pilsner brewed with three types of Belgian hops. It is marketed as a fresh, high-quality beer for any occasion. The business operates with a direct-to-consumer model through its website and also distributes its products through a network of cafés, restaurants, and retailers across Belgium, including a presence in major supermarket chains like Delhaize.

The brand's identity is built around Belgian pride, friendship, and a straightforward, no-nonsense approach to beer, as reflected in its name, which translates to "Everything's Good." This positioning targets a wide demographic seeking an authentic and contemporary beer experience. The company has focused on organic growth, building a community through events, social media, and collaborations, such as its partnership with the Belgian music festival Rock Werchter.

Keywords: pilsner beer, Belgian brewery, beverage distribution, craft beer, direct-to-consumer, alcoholic beverages, retail partnerships, food and beverage, hospitality supply, consumer goods