Tour de Force

Tour de Force, Inc. operates as a specialized provider of software solutions tailored for business-to-business (B2B) sales organizations. Founded in 2001 by Matt Hartman, the company emerged from the wholesale electrical distribution sector to address the intricate needs of that industry. This origin provided a distinct perspective, allowing the firm to develop a product grounded in real-world industry challenges.

The company's core offering is a suite of software that integrates customer relationship management (CRM), sales force automation (SFA), and business intelligence (BI). This platform is designed to provide a unified view of customer data by integrating directly with clients' back-office systems, such as Enterprise Resource Planning (ERP) software. The primary function is to streamline processes from sales to customer support, enabling organizations to enhance customer relationships and drive sales. Tour de Force serves a client base that includes distributors, manufacturers, and other B2B sales organizations, with notable clients like Crescent Electric Supply Company. Revenue is generated through a subscription-based model, offering both cloud-based and on-premise deployment options to cater to different client infrastructures.

The product suite includes features for account and contact management, task and appointment scheduling, lead and opportunity management, and expense tracking. A key differentiator is its robust BI component, which provides extensive reporting, analytics, and dashboards, converting raw ERP data into actionable insights for sales and management teams. For example, it can automate sales reporting that would otherwise require manual data extraction and manipulation in spreadsheets. In October 2018, Tour de Force was acquired by Eden Capital, a private equity firm, and became part of its sales force automation platform alongside Compass Sales Solutions. Subsequently, in 2020, Tour de Force, Compass Sales Solutions, and MITS merged to operate under the new brand name, White Cup, to reflect the integrated nature of their technology platform.

Keywords: B2B software, sales force automation, SFA, customer relationship management, CRM, business intelligence, BI, ERP integration, wholesale distribution software, manufacturing software, business process optimization, sales analytics, sales reporting, lead management, opportunity management, contact management, subscription software, on-premise software, cloud CRM, White Cup