TouchSpot

Established in September 2015, TouchSpot Inc. operates in the MarTech sector, offering a specialized video production and management platform for businesses. The company is headquartered in Tokyo, Japan. TouchSpot was founded by Kinya Kaneko and Taichi Mizushima. Their journey began when Mr. Kaneko's initial venture, a live commerce application, did not gain the expected traction. However, he observed high user engagement with clickable elements within the video content, which sparked the idea for an interactive video service aimed at a B2B clientele. Mr. Mizushima, a former colleague of Mr. Kaneko's, joined him to develop this new concept after being intrigued by the potential of interactive video.

TouchSpot's core business revolves around its interactive video platform, which enables clients to create videos where viewers can actively engage with the content. This service is designed to transform passive video viewing into an interactive experience, encouraging users to take specific actions. The company's business model is primarily subscription-based (SaaS), supplemented by advertising services. It serves a diverse client base across various industries, assisting them with marketing efforts, from customer acquisition to advertising campaigns. The firm provides comprehensive support, including strategic planning and operational assistance, to maximize the marketing effectiveness of the videos.

The company's main offering includes "TOUCHSPOT MAKER," a software that allows businesses to produce and modify interactive videos without needing specialized technical skills. The platform's technology analyzes the qualitative aspects of video content using quantitative metrics, providing reports and suggestions for future marketing strategies. This enables clients to use interactive videos for various purposes, such as employee training, facility tours, and promotional content. By focusing on interactive technology, TouchSpot positions video as a tool for direct user engagement and data-driven marketing, shifting it from a passive medium to a measurable one. The company has secured funding from several venture capital firms, including Adways Ventures, DBJ Capital, and Colopl Next, to support its growth.

Keywords: interactive video, MarTech, video marketing, SaaS, B2B marketing, digital advertising, customer engagement, video analytics, content marketing, lead generation, video production platform, user experience, conversion rate optimization, marketing technology, Taichi Mizushima, Kinya Kaneko, video advertising, rich media, clickable video, interactive content