Touchize
Develops mobile shopping technology.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | €1.6m | Early VC | |
| Total Funding | 000k | ||
| EUR | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 52 % | (42 %) | 51 % | (82 %) | 303 % | - | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | (1015 %) | (464 %) | (13171 %) | (3324 %) | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (4171 %) | (2515 %) | (2894 %) | (28230 %) | (7374 %) | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
Related Content
Based in Malmö, Sweden, Touchize was founded in 2012 as an e-commerce platform operator with a focus on enhancing the mobile shopping experience. The company develops software solutions for online retailers, particularly those on platforms like Shopify.
The core offering from Touchize is Drag2Cart, a software-as-a-service (SaaS) application designed to streamline the mobile purchasing process. Instead of traditional clicks, shoppers can drag product images directly to a persistent cart icon on their screen. This gesture-based interaction aims to simplify adding items to a cart, which can be particularly effective on touch-based devices. The business model is B2B SaaS, providing this tool to online merchants to integrate into their stores.
The intended benefits for its clients—online stores—include potentially higher average order values, reduced instances of cart abandonment, and improved customer loyalty due to a more fluid and engaging shopping interface. The application is browser-based and designed for compatibility with various e-commerce platforms and mobile devices. Touchize also developed a 'Swipe 2 Buy Cart' feature, which allows users to swipe through products and add them to the cart, further simplifying the path to checkout. The company's technology is covered by patents for object selection and data presentation in a consistent page view, first filed in 2012. Having raised $3.59M in funding, the company was noted as 'Exited' in 2020 following an asset transfer involving Wellstreet Partners.
Keywords: mobile commerce, e-commerce software, Shopify app, SaaS, B2B, cart abandonment, conversion rate optimization, user experience, gesture-based shopping, drag and drop cart, mobile shopping, e-commerce plugin, online retail solutions, customer engagement, average order value, shopping cart software, Drag2Cart, Swipe 2 Buy