Totle

Totle operated as a crypto-asset management platform, specifically functioning as a decentralized exchange (DEX) aggregator for ERC-20 tokens on the Ethereum blockchain. The company was founded in 2017 by David Bleznak, Christie Borda, and Mark Page, and it was based in Birmingham, Michigan. David Bleznak, the CEO, transitioned into the crypto space from a background in real estate finance, driven by the frustration with the lack of adequate crypto asset administration software. His experience in finance and business administration at the University of Michigan informed his approach to developing Totle.

The firm's core business was providing liquidity and price optimization for decentralized trading. Totle developed an API that aggregated the order books of multiple leading DEXs, including Kyber, Bancor, and Uniswap, into a single access point. This allowed users and other platforms to execute token swaps at the best available price without needing to integrate with each DEX individually. The smart order routing system could split orders across various exchanges and identify the best base assets to maximize value for each transaction. The business model was based on assessing a small transaction fee on each exchange conducted through its platform.

Clients for Totle's API included crypto wallets, trading platforms, hedge funds, and businesses seeking to offer token-to-token swaps. Notable partners who integrated the Totle API included Monarch Wallet, Shrimpy.io, and Midas Protocol. A key feature of the service was its non-custodial nature; Totle never took possession of a user's funds or private keys, with all transactions being peer-to-peer and recorded on-chain. In 2019, Totle's data became accessible on Kraken's Cryptowatch platform, allowing traders to view on-chain data from DEXs alongside centralized exchanges. The company raised a total of $1 million in funding over two rounds, with investors including Arrington XRP Capital and NEO Global Capital. According to Tracxn, Totle is now a deadpooled company.

Keywords: decentralized exchange aggregator, DEX liquidity, ERC-20 token swap, crypto asset management, smart order routing, blockchain infrastructure, crypto API, peer-to-peer trading, non-custodial exchange, David Bleznak, decentralized finance, DeFi aggregation, token liquidity, crypto price optimization, on-chain settlement, Arrington XRP Capital, NEO Global Capital, Cryptowatch integration, Monarch Wallet, Shrimpy.io