TopSteering

TopSteering was an e-commerce entity operating within the automotive aftermarket sector, specializing in the online retail of vehicle parts and accessories.

Established in 2014 by co-founders Waseem Abu Dawod, who served as CEO, and Amal al Otaibi, the Managing Director, the company was headquartered in Amman, Jordan. The venture aimed to capitalize on the growing demand for vehicle customization and maintenance by providing a centralized digital marketplace for car and motorcycle owners.

The company's business model was centered on a direct-to-consumer e-commerce platform, topsteering.com. Revenue was generated through the sale of a broad inventory of products. This included performance and cosmetic items such as interior and exterior accessories, sound systems, GPS units, and electronics, as well as essential maintenance parts like spare parts and tires. The platform also catered to motorcycle enthusiasts with a selection of biker accessories, helmets, and protective gear. A key aspect of its value proposition was offering these products at affordable price points, supplemented by services like free shipping to enhance customer acquisition.

From a funding perspective, TopSteering secured a total of $218,000 in its early stages. This began with an initial venture capital investment of $178,000 in February 2015, followed by a $40,000 infusion from the Oasis500 accelerator program in May 2015, indicating early confidence from the investment community in its business concept. Despite this initial backing, the company ultimately ceased operations, with its status changing to 'Out of Business' on April 11, 2022.

Keywords: automotive e-commerce, car accessories, online retail, vehicle parts, mobility tech, aftermarket parts, Jordan, Oasis500, direct-to-consumer, motorcycle gear