Top of Mind Networks
Provider of customer relationship management and marketing automation software.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
$250m Valuation: $250m | Acquisition | ||
| Total Funding | 000k | ||
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Top of Mind Networks, founded in 2003 by Mark Green, established itself as a specialized provider of customer relationship management (CRM) and marketing automation software for the mortgage lending industry. The company started as a bootstrapped direct-mail marketing firm and evolved into a prominent technology provider within its niche.
The company's flagship product is Surefire CRM, a platform designed to assist mortgage professionals, from individuals to large enterprises, in generating and retaining business. Surefire provides tools for automating marketing workflows, creating personalized content, and maintaining client relationships throughout the loan lifecycle. Its features include lead management, automated marketing campaigns, and integrations with major loan origination systems (LOS) and other industry platforms. The business model centered on providing this software-as-a-service (SaaS) to a client base that included commercial banks, mortgage banks, credit unions, and mortgage brokerage companies.
A significant milestone in the company's history was the private equity investment from Primus Capital in April 2018, which was intended to fuel market share growth and product development. This led to an expansion, including the opening of a technology center in Cleveland, Ohio, in 2019 to serve as a software development hub. The company experienced substantial growth, and by May 2021, a definitive agreement was reached for its acquisition. In July 2021, Black Knight, Inc., a major software, data, and analytics provider for the mortgage and real estate industries, acquired Top of Mind Networks for approximately $250 million in cash. Following the acquisition, Top of Mind and its Surefire platform were integrated into Black Knight's Origination Software division.
Keywords: mortgage CRM, marketing automation, Surefire CRM, loan officer tools, mortgage technology, lead management, customer relationship management, Black Knight, mortgage marketing, financial technology, SaaS, real estate marketing, automated marketing, loan origination software, client retention, Primus Capital, Mark Green, mortgage industry, banking software, credit union marketing