TOP

TOP (The Organic Project) is a women-owned social impact company operating in the feminine care market. It was founded in 2018 by cousins Thyme Sullivan and Denielle Finkelstein. The inspiration for the company came when the founders, both mothers, were searching for healthier and more environmentally friendly period products for their daughters and found the options lacking. Both Sullivan and Finkelstein left executive corporate roles to establish a purpose-driven brand. Sullivan has a 27-year background in consumer-packaged goods with companies like Nestle, PepsiCo, and Coca-Cola, while Finkelstein also has extensive corporate experience.

The company's core business revolves around providing 100% organic, plant-based, and biodegradable feminine hygiene products, including tampons and pads. These products are hypoallergenic and free from synthetics, toxins, pesticides, dyes, and fragrances. A key product feature is the "Planticator," a plant-based tampon applicator made from sugarcane, designed to replace traditional plastic applicators. The business targets health-conscious consumers, particularly Gen X mothers and their Gen Z daughters, aiming to educate the next generation about their bodies and product choices.

TOP operates a direct-to-consumer model through its website, offering both individual purchases and subscription services, as well as an e-commerce presence on platforms like Amazon. Revenue is generated through these online sales and by expanding into retail distribution. Since its founding, the company has expanded its presence to over 1,500 retail stores nationwide, including major chains like Wegmans, Sprouts, and Fresh Thyme. The business has demonstrated significant financial traction, raising a total of $3 million in seed funding as of August 2021. This capital has been directed towards product development, marketing, and expanding its retail footprint.

A fundamental component of TOP's business model is its social impact mission, specifically to combat period poverty. For every purchase made, the company donates period products to schools and various organizations. To date, TOP has donated nearly 750,000 products across the United States. The company actively partners with non-profits like Dignity Matters and EmpowerHER to distribute products and raise awareness.

Keywords: organic period products, feminine care, social impact, direct-to-consumer, e-commerce, women-owned business, period poverty, plant-based products, sustainable hygiene, eco-friendly tampons, biodegradable pads, Thyme Sullivan, Denielle Finkelstein, Planticator, subscription box, consumer packaged goods, Gen Z market, health and wellness, retail distribution, seed funding, social entrepreneurship, feminine hygiene education