Tootor

Tootor S.r.l. is an EdTech company operating a video streaming platform dedicated to post-graduate training for professionals in the dental sector. Founded in Milan, Italy on June 1, 2018, by Davide Maria Battaglia and Alessandra Grohovaz, the company aims to address the practical training gaps for dentists, hygienists, students, and dental assistants. Battaglia, a dentist and forensic odontologist, and Grohovaz, a marketing and editorial professional, combined their expertise to create a platform that provides a more accessible and practical learning experience compared to traditional in-person courses.

The company's core offering is a subscription-based video-on-demand (SVOD) service, likened to a "Netflix for dentists," which provides unlimited access to a large library of clinical video content for a monthly or annual fee. This library contains hundreds of high-quality videos, with new content added monthly, covering all branches of dentistry. The videos, typically around 20 minutes long, are recorded from the clinician's point of view, often using close-ups on patients or manikins, and feature voice-over narration to explain procedures step-by-step. A scientific board of university professors validates the content to ensure high quality and scientific accuracy.

Tootor's platform serves a global audience with content available in Italian, English, and Spanish. The business model relies primarily on user subscriptions, with separate plans for dentists and dental assistants. Additionally, the company generates revenue through advertising and sponsorships, leveraging its highly targeted audience of dental professionals. In a move to enhance its educational offerings, Tootor has expanded into live, one-on-one mentoring sessions using augmented reality. This service, Tootor AR, allows a mentee wearing smart glasses to be guided remotely by an expert during a procedure, providing a dual view from the user's perspective and an external camera. The company has demonstrated significant growth, reporting a 100% annual increase in revenue and opening a training center with an attached dental clinic in Milan in 2024. Tootor has successfully raised capital through multiple funding rounds, including a seed round of €635,000 in March 2021 and subsequent rounds involving private investors and the Azimut ELTIF-Venture Capital ALIcrowd II fund.

Keywords: dental education, video training, EdTech, clinical tutorials, dentistry, continuing professional development, online learning, subscription video on demand, SVOD, dental hygienists, dental assistants, augmented reality training, remote mentoring, surgical videos, medical education, Milan startup, Davide Maria Battaglia, Alessandra Grohovaz, dental procedures, clinical skills