Toothpic

Toothpic operates as a teledentistry technology company, providing a platform that connects patients with licensed dentists remotely. Founded in 2012 by Mark Moore and originally named OralEye, the company has dual bases in Dublin, Ireland, and Brooklyn, New York. The inspiration for the company came from CEO Mark Moore's personal experience when he had a dental issue and his father, a dentist, suggested he send a photo for a preliminary diagnosis. This highlighted a gap in accessible dental care, leading to the creation of a platform for virtual check-ups.

The business model is primarily B2B2C, focusing on partnerships with dental insurance companies and oral healthcare brands to distribute their service. These partners, such as Blue Cross Blue Shield of Massachusetts and Philips, integrate Toothpic's service to offer it to their members and customers. This strategy helps insurers manage care, potentially lower costs, and provides a broader user base for Toothpic. The company's service allows users to take guided, high-resolution photos of their teeth and mouth using a smartphone app. After answering a few questions, these images are sent to a network of over 500 dentists who provide a comprehensive report within 24 hours, including a diagnosis, advice, and recommended next steps. This service acts as a screening tool, helping patients determine the necessity and urgency of an in-person dental visit.

The company's technology is designed to address the inconvenience and accessibility issues that often prevent people from seeking regular dental care. While the primary market has been the United States, where telemedicine has gained significant traction, the service initially launched in 2015. Over the years, Toothpic secured funding from several investors, including Philips, ACT Venture Capital, and Delta Dental of California. In a significant milestone, Toothpic was acquired by quip, a modern oral health company, in April 2022. This acquisition aimed to integrate Toothpic's teledentistry platform into quip's ecosystem of oral care products and services, creating a comprehensive digital companion for managing oral health.

Keywords: teledentistry, virtual dental care, oral health technology, dental diagnostics, remote dental consultation, digital health, dental insurance partnerships, mobile health, preventive dental care, dental screening tool, Mark Moore, OralEye, quip acquisition, telehealth platform, smartphone diagnostics, dental report, dental care access, US dental market, B2B2C healthcare, smart dental