Tongue in Peat
Peat Smoked Tomato Juice.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | £350k | Early VC | |
| Total Funding | 000k | ||
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Tongue In Peat is a unique beverage company specializing in the world's only peat smoked tomato juice, designed to elevate the traditional Bloody Mary cocktail. Handcrafted in Scotland, the company sources fresh, seasonal tomatoes which are cold infused for 16 hours over peat from the Scottish island of Islay. This process imparts a distinctive, tangy saltiness from the surrounding Atlantic Sea, resulting in a richer, deeper, and more complex flavor profile.
The company primarily serves cocktail enthusiasts and bartenders looking for a premium ingredient to enhance their Bloody Mary recipes. Operating in the niche market of specialty cocktail mixers, Tongue In Peat has carved out a unique position with its one-of-a-kind product.
The business model is direct-to-consumer, with sales conducted through an easy-to-use online shop. Revenue is generated through the sale of their handcrafted tomato juice, which is marketed as a premium product due to its unique production process and flavor profile.
Keywords: peat smoked, tomato juice, Bloody Mary, handcrafted, Scotland, Islay, premium ingredient, cocktail mixer, direct-to-consumer, unique flavor.