ToneDen

ToneDen, now operating as Eventbrite Ads, provides a platform for social marketing automation tailored to the needs of event creators. The company was established in 2015 by a team including Tim Thimmaiah, who served as CEO, Ali Shakeri, and Sterling Toth. The founding team participated in the Launchpad LA accelerator, securing early-stage support for their venture. A significant milestone in the company's trajectory was its acquisition by Eventbrite in September 2020, a move designed to integrate ToneDen's marketing capabilities directly into Eventbrite's platform.

The firm's core business revolves around simplifying the complexities of digital advertising for event promoters and organizers. It operates within the ad-tech and event marketing sectors, serving clients who need to drive ticket sales and reach relevant audiences. The business model, prior to acquisition, was centered on a subscription-based service (SaaS) that provided access to its automated advertising tools. Post-acquisition, these tools have become a key component of Eventbrite Boost and are now known as Eventbrite Ads, offered directly to users of the Eventbrite platform.

The service equips event creators with the ability to launch, manage, and optimize advertising campaigns on social media networks such as Facebook and Instagram. Its primary function is to automate the technical aspects of campaign management, including audience targeting, budget allocation, and performance analysis. The platform leverages data to inform marketing strategies, allowing organizers to efficiently convert their ad spend into ticket sales. This focus on automating paid social marketing provides a direct utility for creators looking to maximize their promotional efforts without requiring deep expertise in digital advertising.

Keywords: social marketing automation, event marketing platform, ad-tech, Eventbrite Ads, digital advertising tools, ticket sales promotion, audience targeting, campaign management, social media advertising, event promoters, ad campaign optimization, Facebook advertising, Instagram marketing, automated ad campaigns, paid social marketing, event technology, digital promotion, lead generation for events, concert promotion, festival marketing