Toluna Corporate

Founded in 2000 by Frédéric-Charles Petit, Toluna has established itself as a significant player in the market research and consumer insights industry. Petit, who holds a law degree and practiced as a lawyer before his entrepreneurial journey, was inspired by the rise of consumer opinion websites in the United States and saw a major opportunity in capturing consumer opinions on a massive scale to transform the relationship between brands and consumers. This vision has guided the company's growth from a single office in Paris to a global entity with over 40 offices, serving clients in more than 70 countries.

Toluna operates as a technology company providing real-time consumer intelligence to a diverse client base that includes the finance, automotive, retail, and healthcare industries, as well as over half of the Fortune 500 companies. The company's business model is multifaceted, offering both project-based engagements and subscription-based access to its platform, allowing for flexibility that caters to varying client needs and budgets. Revenue is generated through these engagements, with pricing determined by the scope and complexity of the research required. A key component of its operations is the "Toluna Influencers" online community, where members participate in surveys and other activities in exchange for points that can be redeemed for cash or gift cards.

At the core of Toluna's offering is the Toluna Start platform, an end-to-end consumer intelligence solution. This SaaS-based platform integrates quantitative and qualitative research tools, allowing clients to design and launch complex surveys, access a global panel of over 79 million consumers, and analyze data through real-time, interactive dashboards. The platform provides services for brand health tracking, product and concept testing, packaging evaluation, and advertising effectiveness. Toluna has strategically expanded its capabilities through acquisitions, including Harris Interactive, KuRunData, GutCheck, and most recently, MetrixLab, which has fortified its expertise in brand, product, and communications research.

Keywords: consumer insights, market research, data intelligence, Toluna Start, global consumer panel, brand health tracking, product innovation, advertising testing, qualitative research, quantitative research, real-time insights, SaaS platform, shopper insights, packaging testing, concept testing, Frédéric-Charles Petit, Harris Interactive, MetrixLab, consumer intelligence platform, survey technology, data analytics