ToBe Marketing

ToBe Marketing, established in June 2015 by Tomokazu Koike, operates as a specialized marketing support firm based in Japan. Koike, the CEO, leveraged his extensive background in sales and marketing at companies like Recruit, Nexway, and Salesforce.com to launch the venture. His experience, particularly in partner alliances at Salesforce and leading a web marketing business launch, highlighted a market need for vendors capable of supporting corporate digital transformation, which inspired the company's formation. The firm was founded with the vision of "supporting the marketing aspirations of companies."

The company's core business revolves around the implementation, operation, and utilization support for marketing automation (MA) and customer relationship management (CRM) systems, with a complete focus on the Salesforce ecosystem. ToBe Marketing holds a significant position in the Japanese market for Salesforce Marketing Cloud Engagement and Salesforce Marketing Cloud Account Engagement implementation. Their services are designed to help clients, ranging from small businesses to large enterprises across various industries, integrate and leverage these powerful tools. The firm provides one-stop support that includes everything from initial scenario design and system implementation to website construction and content marketing assistance. Revenue is generated through these consulting, IT implementation, and ongoing utilization support services.

A key milestone in the company's history occurred in December 2023, when it was acquired by Fujitsu and became a wholly-owned subsidiary, now operating as "ToBe Marketing, a Fujitsu company". This acquisition was a strategic move by Fujitsu to bolster its business applications division and add marketing as a new area of business development. By combining ToBe Marketing's MA expertise with Fujitsu's capabilities in the SFA/CRM domain, the partnership aims to offer comprehensive support for Salesforce Customer360, enabling clients to connect marketing, sales, and customer support departments to leverage company-wide data. Since its inception, the company has provided digital marketing support to over 2,000 companies and boasts over 1,700 implementations of Salesforce Account Engagement (formerly Pardot).

Keywords: Salesforce consulting, marketing automation, CRM implementation, digital marketing support, Account Engagement, Pardot specialist, Marketing Cloud, B2B marketing, customer relationship management, lead nurturing, Salesforce partner Japan, Tomokazu Koike, Fujitsu group, MA implementation, sales force automation, SFA, Customer360, digital transformation, marketing strategy, content marketing support, web construction, MAPlus