Tizum

Founded in 2013 and based in Mumbai, India, Tizum operates as an internet-first brand specializing in multi-category consumer electronic products. The company has positioned itself in the market by offering a wide array of mobile and electronic accessories directly to consumers, aiming to provide quality products by negotiating with factories and minimizing intermediaries. Its business model is centered on B2C e-commerce, utilizing a transactional revenue approach where income is generated from the direct sale of its products through its website and other online marketplaces.

The product catalog is extensive, featuring items such as earphones, headphones, Bluetooth speakers, cables, adapters, and mobile stands. Tizum also offers a variety of organizational products like travel gadget organizers and protective cases for electronic devices. In addition to its direct-to-consumer sales, the company provides corporate gifting services. This dual approach allows Tizum to serve both individual consumers and business clients.

A significant milestone in the company's journey occurred on February 28, 2022, when it secured an undisclosed amount in a Seed funding round. This investment was led by UpScalio, a Gurugram-based institutional investor, marking a key point in Tizum's growth trajectory. This funding event underscores the company's potential within the competitive consumer electronics landscape in India, where it competes with brands like Xiaomi and boAt.

Keywords: consumer electronics, mobile accessories, internet-first brand, e-commerce, B2C, electronic gadgets, audio devices, phone accessories, travel organizers, corporate gifting, direct-to-consumer, Mumbai startup, UpScalio investment, gadget accessories, online retail, tech accessories, protective cases, cables and adapters, Bluetooth speakers, headphones