Tipple

Tipple Operations Limited is a B2B SaaS company that provides an end-to-end e-commerce and logistics platform for alcohol brands, enabling them to sell directly to consumers (D2C) and businesses (B2B) across Europe. Established in 2021 and headquartered in Dublin, Ireland, the company was founded by Eoin Bara, Laura, and Jamie. The founding inspiration came from Bara's personal frustrations while running his own gin brand, Mór Gin. He experienced firsthand the complexities of cross-border distribution, which involved an antiquated system of importers, distributors, and retailers that significantly eroded profit margins and obscured customer data.

The company targets a significant inefficiency in the $2 trillion global alcohol market, where D2C sales represent a small fraction of total sales due to fragmented regulations and a lack of digital infrastructure. Tipple's solution is a white-label software plugin that integrates seamlessly with a brand's existing e-commerce store, such as those on Shopify, WooCommerce, or BigCommerce. This platform automates the entire sales process, including checkout, payments, tax and duty compliance, logistics, and fulfillment. By acting as the merchant of record, Tipple assumes the liability for complex tax and excise regulations, which vary by country.

For its clients, which range from emerging distilleries to global giants like Diageo, Tipple offers a streamlined route to enter and expand in European markets like Germany, France, the UK, and the Netherlands. The business model bypasses traditional middlemen, allowing brands to potentially increase their profit margins and gain direct access to valuable customer data and sales analytics through a central dashboard. Brands maintain control over their pricing and inventory while using Tipple's network of bonded warehouses for storage and order fulfillment. The platform provides real-time visibility into stock levels, sales performance, and logistics, empowering brands to make informed decisions. This direct-to-consumer channel has reportedly driven an average of 25% of revenue and 50% of profit for brands using the platform.

Keywords: alcohol e-commerce, D2C solutions, logistics platform, cross-border compliance, beverage industry, SaaS, fulfilment services, direct-to-consumer, European market, tax automation