TinniSoothe™

TinniSoothe, a British health-tech company, is tackling the widespread issue of tinnitus, a condition affecting one in seven people globally. The company's origin is deeply personal, founded by Howard Presland after he developed chronic tinnitus from a music rehearsal in 2013. His search for relief was exhaustive, exploring various treatments from hypnotherapy to medical trials without success. The only method that provided some respite was sound enrichment, specifically white noise, but existing solutions like phone apps or headphones were impractical for continuous use. This personal struggle led to an idea in 2018: a wearable, non-invasive device for 24/7 relief.

Presland, along with his brother Lloyd, an electrical engineer, and friend Jez Lawson, began developing prototypes. The team's resolve was tested when Howard suffered a traumatic brain injury in 2019, which worsened his tinnitus but also strengthened his determination. By 2021, the company was incorporated, the product was granted a patent, and TinniSoothe was registered as a Class 1 Medical Device in the UK and EU. The public launch occurred in 2024.

The business operates on a direct-to-consumer model, selling its patented device primarily through its website and strategic partners like Boots Hearingcare. Positioned in a tinnitus device market forecasted to exceed $3.5 billion by 2030, TinniSoothe is addressing a clear gap for practical, all-day relief. The company successfully closed its first equity crowdfunding campaign on CrowdCube in June 2025, raising over £270,000 to develop the next version of its device and expand internationally.

The TinniSoothe device is a small, lightweight module worn on a lanyard or clipped to clothing. It emits a gentle, customizable stream of white noise towards the ears, without requiring any components in or around them. This constant sound therapy aims to distract the brain from the internal noise of tinnitus and, over the long term, facilitate habituation—a process where the brain learns to filter out the tinnitus sound automatically. The device features a rechargeable battery with up to 48 hours of life and includes a docking station that recharges the unit at night while automatically switching to nighttime sound settings, ensuring continuous, around-the-clock support.

Keywords: tinnitus relief, wearable device, sound therapy, white noise generator, health technology, audiology, tinnitus management, habituation, medical device, direct-to-consumer, hearing wellness, sound enrichment, non-invasive treatment, chronic condition support, UK startup, Howard Presland, Jez Lawson