Tindin

Tindin Educação LTDA operates as a Brazilian edtech firm with a mission to embed financial education into the lives of children and adolescents. Founded in 2018 and headquartered in Maringá, the company has developed a gamified educational platform. This platform aims to make learning about finance an engaging and practical experience. The company has garnered notable recognition, including winning the Startup Weekend in 2018 and being selected for the 4th season of Shark Tank Brazil. In 2019, Tindin secured an investment from Caito Maia, the founder of Chilli Beans, during its appearance on the reality show.

The core of Tindin's offering is its educational metaverse, a virtual learning environment where students, represented by avatars, can interact with educational content. This platform is not limited to financial literacy but is designed to be a comprehensive tool for schools, covering various subjects through gamified, interdisciplinary activities. For families, Tindin provides a mobile application that functions as a digital educational allowance tool. Parents can set tasks and rewards, transferring allowance money via credit card, which children manage in a gamified digital wallet. This system is designed to teach practical skills such as saving, planning, negotiation, and conscious consumption. The app also includes a feature for playful savings and investments under parental supervision and a marketplace where children can use their earned allowance to buy products from partner stores.

Tindin's business model targets both the B2C and B2B markets. The B2C segment consists of families with children aged five to seventeen. The B2B approach focuses on providing its gamified learning platform as a service to elementary schools, edtech companies, and corporations. This allows educational institutions to digitize and gamify their own content without the high cost of developing a proprietary platform, offering a significant reduction in development costs and implementation time. The company generates revenue through this platform-as-a-service model and from transactions within its marketplace.

Keywords: financial education, edtech, gamification, educational metaverse, digital allowance, virtual learning, family finance app, K-12 education, financial literacy for youth, B2B edtech platform, learning management system, gamified learning, app for kids finance, educational technology Brazil, mobile learning, digital wallet for kids, conscious consumption education, online learning platforms