Timios
Timios Snacks are loaded with nutrients on the inside and fun on the outside.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | N/A | Seed | |
| Total Funding | 000k | ||
Firmroots Private Limited, operating under the brand name Timios, is a direct-to-consumer (D2C) e-commerce company specializing in healthy and nutritional food products for children and mothers. The company was founded in Bengaluru, India, in 2016 by the brother-sister duo Aswani Chaitanya and Hima Bindu with the goal of addressing a gap in the market for wholesome, age-appropriate snacks for kids. Aswani Chaitanya, the CEO, left a corporate career in finance at firms like Goldman Sachs to start the venture after he and his sister, a nutritionist, found a lack of suitable healthy snack options for their own children. Hima Bindu serves as the Head of Product Development, leveraging her nutritional expertise.
Timios offers an extensive product portfolio tailored for specific age groups, from infants aged six months to children up to 12 years. The range includes porridges, teething sticks, finger foods, munchies, energy bars, breakfast cereals, and biscuits, all made from natural and organic ingredients with no artificial colors, flavors, or preservatives. A key feature is the age-appropriate formulation of its products, ensuring portion sizes and nutritional content are suitable for different developmental stages. The company recently launched a 'Made-to-Order' organic porridge line for infants, manufactured in a sterile cleanroom environment typically used in pharmaceuticals to ensure high safety and quality standards.
The company generates revenue through a multi-channel sales strategy. Its products are sold directly via its website (mytimios.com) and through major e-commerce platforms like Amazon, Bigbasket, and FirstCry. Additionally, Timios has an offline presence in over 350 organic and baby-focused retail stores. The business has secured multiple rounds of funding to fuel its growth, including investments from MTR Foods, Rangsons Technologies, and Paipal Ventures. These funds have been allocated towards product development, strengthening its distribution network, and enhancing its technology platform.
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