Timers

Timers Inc., established in May 2012, is a Japanese company focused on creating services that address societal dichotomies, such as the conflict between building a career and raising a family. The firm was co-founded by Toshimasa Takahashi, Ahmad Shiina, and Koichiro Tawa. Koichiro Tawa, who now serves as CEO, previously worked at the advertising agency Hakuhodo after graduating from Kobe University's School of Business Administration. He became CEO in 2019, succeeding Toshimasa Takahashi.

The company's flagship brand, "Famm," is a multifaceted life design service catering to women and families with children. It originated as a family album application that provides unlimited cloud storage for photos and videos, allowing families to share memories. The business has since expanded its scope significantly. Famm now offers a variety of services, including professional photoshoots that come with a free consultation on child-rearing costs, aiming to improve financial literacy among families. A key component of the Famm brand is the "Famm School," an online educational platform for mothers. This service allows women, even during maternity leave, to acquire new skills in areas like web design, with babysitting services provided during lessons to facilitate learning. Furthermore, Timers has ventured into B2B services with "Famm Online Assistant," which connects skilled online workers with companies, providing a flexible work style for parents.

Timers Inc. generates revenue through a diversified business model. The Famm app likely employs a freemium model with in-app purchases for products like photo books and calendars. The online school operates on a course fee basis, and the Famm Online Assistant service is a subscription-based offering for corporate clients. The company has successfully raised over 1.4 billion yen (approximately $17.8 million USD) in funding from venture capitals and corporate partners, including major names like CyberAgent Group, Mynavi, The Asahi Shimbun Group, and NTT Docomo Ventures. This capital is being used to diversify its services and strengthen strategic partnerships. Keywords: Timers Inc., Famm, life design service, family album app, career development for mothers, financial literacy for families, online career school, Famm School, Koichiro Tawa, child-rearing support, female empowerment, work-life balance, Japanese startup, EdTech for women, B2B online assistant, Famm Online Assistant, parental support, digital photo sharing, childcare cost consultation, reskilling for mothers