Timepad

Timepad operates as a comprehensive web-based platform for event management, ticketing, and promotion, primarily serving the Russian market. The company was established in 2008 by co-founders Daria Ustyuzhanina, Artyom Kulizhnikov (also cited as Artem Kiselev), and Ludmila Pavlova. The founding team emerged from the business incubator of Moscow's Higher School of Economics (HSE Inc.), initially developing the tool to streamline their own work of organizing numerous lectures, seminars, and conferences for entrepreneurs. This direct experience with the complexities of event organization fueled the platform's development.

The company provides a suite of tools for event organizers, encompassing the entire event lifecycle. Users can create customized event landing pages, manage online registrations, and handle ticket sales. The platform supports various formats, including paid events, webinars, and pre-recorded lectures. Its business model is centered on a commission taken from the value of tickets sold for paid events, and it may also charge service fees for technical support and offer paid promotional services. These promotional tools help organizers reach a wider audience through Timepad's own channels, such as event digests, email newsletters, and social media publications. For attendees, Timepad serves as an event discovery platform where they can find interesting local happenings.

Functionality includes flexible ticket pricing, the ability to create discounts and promo codes, and management of attendee data for communications. The service automates many manual processes, providing organizers with real-time analytics on ticket sales and interest. For in-person events, a dedicated check-in application simplifies entry management. The platform also facilitates financial administration by allowing organizers to withdraw earnings and download necessary accounting documents. Significant milestones include a seed funding round in 2012, an investment from Rambler-Afisha, and the acquisition of a 49% stake by Target Ventures in 2014. Timepad also acquired competitor Eventmag in 2015 to consolidate its market position.

Keywords: event management platform, online ticketing, event promotion, registration service, Russian event market, event organization tools, ticket sales, webinar platform, conference management, attendee management, event marketing, check-in app, event analytics, Daria Ustyuzhanina, Artyom Kulizhnikov, Ludmila Pavlova, HSE Inc, event discovery, promo codes, event landing pages