Timeline

Timeline Tech Limited operates as a financial technology firm providing an integrated ecosystem for financial advisers. The company was founded in 2017 by Abraham Okusanya, who currently serves as the CEO. Okusanya's journey into finance was a deliberate choice, influenced by authors like Jim Rohn and Robert Kiyosaki, despite holding two degrees in agriculture. His experience prior to Timeline includes a role at RBS and founding FinalytiQ, a research and consultancy firm for the financial services industry that served clients like Aviva and AJ Bell. This background revealed to him a need for better technology in retirement planning, which directly led to the creation of Timeline.

The company's core business revolves around providing a comprehensive software-as-a-service (SaaS) platform exclusively for financial advisers and financial planning firms. This platform integrates several tools to streamline the advisory process, from initial client onboarding and fact-finding to in-depth financial planning and investment management. The business model generates revenue through fees for its discretionary model portfolio management and subscription-based access to its planning software. Timeline's clientele consists of financial advice firms, primarily in the UK, but also serves users in the US, Canada, and Australia.

Timeline's product is an all-in-one ecosystem designed to supplant fragmented and outdated technology for advisers. It features tools for client fact-finding, risk profiling, cashflow modelling, and investment analytics. A key feature is its ability to stress-test financial plans against over 100 years of real market data, providing a robust, evidence-based foundation for retirement strategies. Beyond the planning software, Timeline offers its own low-cost, evidence-based model portfolios and the platform technology to manage trading, custody, and administration across various tax wrappers like ISAs and SIPPs. This integrated approach allows advisers to manage the entire client journey, from initial plan to investment execution, within a single system, significantly reducing administrative time and improving efficiency.

The company has achieved significant growth milestones, having been founded in response to the UK's Pension Freedoms. It secured a seed funding round in June 2018, which included notable investors like former Interactive Investor CEO Adam Seale, who became Non-Executive Chairman. This was followed by a Series A round of $8.01M in March 2022 and a Series B round of £10 million ($12.2M) in September 2023, led by Blackfin Capital Partners. By July 2025, the company announced it had surpassed £10 billion in assets under management, serving 650 advice firms and 45,000 end clients.

Keywords: financial planning software, investment management, retirement planning, portfolio management, FinTech, wealth management technology, adviser technology, discretionary fund management, DFM, Abraham Okusanya, cashflow modelling, risk profiling, evidence-based investing, SaaS, financial adviser tools, investment analytics, retirement income, portfolio stress testing, client onboarding, platform technology, UK financial services, wealthtech