Tilli

Tilli operates as a technology-driven platform in the fashion aftercare market, providing care and repair services to extend the life of garments, bags, and shoes. Founded in Paris, France, in 2017, the company was established by a team that included Benjamin Michel and Antoinette Fine to address the lack of modernization in the century-old sewing industry. Their objective was to connect consumers, artisans, and brands through a single platform, promoting sustainable fashion practices in response to evolving consumer behavior and regulations like the French AGEC anti-waste law.

The company's business model has evolved from an initial direct-to-consumer focus to a more integrated B2B and B2C strategy. Tilli partners with major fashion brands such as ZARA, ba&sh, and American Vintage, embedding its aftercare services into their retail operations, both online and in-store. This allows brands to offer customers services like alterations, repairs, and upcycling, thereby fostering customer loyalty and supporting a circular economy. For individual consumers, Tilli offers an accessible way to connect with skilled artisans for services ranging from simple hems to complex restorations, bookable online with options for at-home appointments or parcel delivery to their Parisian workshops.

Revenue is generated through these service transactions. The platform functions as a marketplace, connecting a network of over 6,000 artisans with jobs while providing them with management tools and community support. Tilli's proprietary technology includes a custom algorithm and back-office systems to streamline operations for its partner brands and ensure service quality. The platform is designed to be a plug-and-play, omnichannel solution that can integrate with a brand's existing network of specialists or provide access to Tilli's own vetted community of craftspeople. The company has reportedly raised $14.4 million in funding, including a $12.1 million venture round in 2022, to support its growth.

Keywords: fashion aftercare, clothing repair, circular fashion, sustainable fashion, textile recycling, garment alterations, upcycling, artisan marketplace, B2B fashion services, after-sales service, omnichannel retail, fashion technology, care and repair, leather goods repair, shoe repair, sustainable retail, clothing maintenance, brand loyalty, Join the Cycle, circular economy