Tikin Media

Tikin Media, officially Beijing Tiying Media Technology Co., Ltd., has established itself as a significant operator in China's elevator advertising market since its founding in 2017. The company was founded by Ren Bin, who serves as the CEO and is described as a serial entrepreneur in the advertising industry. His prior experience includes a successful stint at Focus Media and launching other ventures in both traditional and new media before deciding to create a digitally-focused, offline media company. Co-founder Qiao Li holds the position of Vice President.

Tikin Media's core business revolves around a proprietary, projector-based advertising system installed inside elevators. This technology projects dynamic, audio-visual advertisements directly onto the elevator doors, capturing the attention of passengers within the enclosed space. The system is designed to be intelligent, activating when the doors close and shutting off when they open. This approach serves as a digital alternative to traditional static posters and framed advertisements commonly found in elevators. The company primarily targets high-traffic commercial and office buildings, aiming to reach a daily audience of affluent urban professionals. Its client roster includes major brands like Baidu, Didi, and Cadillac, alongside numerous Fortune 500 companies and new economy startups.

The business model operates on selling advertising space on its network of projectors. Revenue is generated by charging advertisers for placing their content across this network. Tikin has developed a sophisticated backend system that leverages IoT and cloud technologies, allowing for the remote and real-time management of ad content. Advertisers are provided with a platform that enables them to monitor their campaigns in real-time and access analytics. The company has also introduced a revenue-sharing model with property management companies, moving away from fixed rental agreements to a more dynamic system based on actual ad placements, which gives property owners a stake in the platform's success. Furthermore, a self-service小程序 (mini-program) called "Tiying Online" allows smaller, local businesses to purchase ad space in their vicinity, broadening the client base.

Since its inception, Tikin Media has successfully completed multiple funding rounds, attracting a diverse group of high-profile investors. These include venture capital firms like Sequoia and IDG Capital, internet giants such as Tencent and Baidu Ventures, and strategic investors including 58.com and Jebsen Capital. The company has expanded its network to cover over 60 cities and nearly 100,000 elevators, with the stated goal of reaching 100 million people daily.

Keywords: elevator advertising, in-elevator projection, digital out-of-home, DOOH, advertising technology, ad-tech, property technology, prop-tech, IoT advertising, real-time advertising, media operator, commercial building media, office building advertising, Ren Bin, Tencent investment, Sequoia investment, IDG Capital, Baidu Ventures, China ad-tech, out-of-home media, programmatic advertising, precision marketing, audience targeting