TieUps

TieUps, Inc. is a Japanese technology company founded on April 30, 2020, by Fumihiro Ohara. The firm operates in the creator economy, developing platforms that facilitate community building and content sharing.

The company's flagship product is lit.link, a free service that allows users to create a single, visually-rich profile page consolidating all their social media links, blogs, and product pages. Launched in January 2021, lit.link requires no app installation and can be managed through the LINE app, making it highly accessible. It has gained significant traction, particularly among Japan's Gen Z, influencers, artists, and creators, growing to over one million users. The platform is designed for intuitive mobile editing, allowing users to customize their pages with various presets, backgrounds, and features like music and video embedding.

Expanding on its community-focused strategy, TieUps launched WeClip in October 2021. WeClip is a community social network designed to facilitate communication and co-creation among users with shared interests, from friend groups to businesses. The platform aims to connect lit.link users and foster both online and offline interactions. A business version of WeClip, positioned as a Fan Relationship Management (FRM) tool, was also planned.

The company's business model for lit.link appears to be freemium, offering robust features for free to attract a large user base, with potential revenue from premium features or business-oriented services like WeClip. The company secured seed funding in March 2022 to fuel its growth.

Keywords: link-in-bio, profile site, creator economy, social media aggregator, community SNS, fan relationship management, digital marketing, content sharing, personal branding, mobile-first platform