TickX
Search engine and discovery platform for events and other attractions tickets.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
* | £3.0m | Series A | |
| Total Funding | 000k | ||
| USD | 2021 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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TickX operates as a business-to-business marketing and e-commerce platform tailored for the 'experience economy,' serving clients like event producers, attractions, and venues. The company's revenue is generated through a Software as a Service (SaaS) model, providing tools that help its partners increase ticket sales, enhance marketing efficiency, and maximize revenue.
The company was co-founded in Manchester, England, in September 2015 by Steve Pearce and Sam Coley. The idea originated from Pearce's frustration while at university with the fragmented process of finding and booking tickets for events. He approached Coley, a software developer, to build a solution. Initially, TickX launched as a consumer-facing ticket comparison website, aggregating listings from over 100 sellers like Ticketmaster and Eventbrite to function as a 'Skyscanner for events'. Early milestones included receiving backing from Ministry of Sound in 2015 and a notable appearance on the BBC's Dragons' Den, where the founders turned down investment offers. The company secured a £3 million Series A funding round in March 2018, led by BGF Ventures, to fuel European expansion.
In April 2021, TickX executed a significant pivot, shutting down its consumer-facing search engine to concentrate entirely on being a B2B SaaS provider. This strategic shift leveraged the technology originally built for its aggregator to empower experience businesses directly. The platform now offers a suite of marketing products that integrate with existing ticketing systems to provide a seamless, branded booking experience on the client's own website. Key features include 'Flows' for creating intuitive purchase journeys, 'IQ' for data-driven audience targeting, 'Pricing Genius' for automated dynamic pricing, and 'PostRev' for generating revenue from post-purchase offers like upgrades and merchandise. This model gives clients full visibility of the customer journey and data, helping them improve return on ad spend, increase average order value, and recover abandoned carts.
Keywords: experience economy, B2B SaaS, marketing platform, ticket sales, revenue optimization, event technology, dynamic pricing, booking solutions, data analytics, e-commerce tools