Tickle
Offers cookieless ad tech that lets users save ads for later, boosting engagement and conversions through smart matching.
| Date | Investors | Amount | Round |
|---|---|---|---|
$1.3m | Seed | ||
| Total Funding | 000k | ||
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Based in London, United Kingdom, Tickle is an advertising technology firm aiming to make digital advertising more engaging and less intrusive for consumers. The company, officially known as Tickle Global LTD, was incorporated in April 2019 and began its journey to address the prevalent issue of ad interruption, a common reason why users ignore advertisements despite potential interest.
Tickle's core offering is a proprietary, cookieless technology that allows consumers to save digital ads for later interaction with a simple swipe. This action, likened to screenshotting an ad, captures user intent without disrupting their browsing experience. The saved ad is sent directly to the user's mobile wallet, enabling brands to nurture these high-intent leads. Through its platform, Tickle employs AI to match relevant content, rewards, and offers to the saved ads, thereby facilitating conversion for the advertising brand. The business model is performance-based; brands can implement the technology for free and only pay when a user demonstrates clear intent by saving an ad.
The technology is designed to be versatile, integrating into various ad formats including programmatic, social media, Connected TV (CTV), print, and out-of-home (OOH) advertising, where QR codes enable the save-to-wallet functionality. This approach provides brands with a transparent and fraud-free method of retargeting that respects user privacy by avoiding cookies and IDFA. For consumers, the platform offers a way to collect exclusive offers and rewards from brands they are interested in.
Since its founding, Tickle has participated in accelerator programs and secured angel investment, with backers including Founders Factory, Plug and Play Tech Center, and Reckitt Benckiser Group. The company is led by Joe Martin and is focused on expanding its services to help brands increase return on ad spend (ROAS) by capturing and converting previously unmeasurable user interest. Keywords: ad-tech, saveable ads, cookieless advertising, mobile wallet marketing, ad engagement, lead nurturing, performance marketing, programmatic advertising, CTV advertising, user intent, customer acquisition, ROAS, retargeting platform, digital advertising, marketing technology, Joe Martin, Founders Factory