Thunderobot

Thunderobot Technology is a computer hardware company specializing in the design, development, and sale of high-performance gaming equipment. Founded in 2014 by Lu Kailin, the company was incubated by Haier Group and emerged from its "RenDanHeYi" model, which empowers employees to become entrepreneurs. Lu, who previously served as the general manager of Haier's notebook division, identified a significant opportunity in the gaming laptop market and established Thunderobot to cater to this niche.

The company's core business revolves around its two main brands, "Thunderobot" and "Machenike," which offer a product portfolio including gaming laptops, desktop computers, monitors, keyboards, mice, and other peripherals. It also markets computer hardware under the "Haier" brand, targeting the commercial and government sectors. Beyond individual hardware sales, Thunderobot is expanding its presence in the esports ecosystem by developing solutions for esports hotels, tournaments, and industrial parks. The company's business model is a dual-driven strategy focused on "Esports + ITAI" (Information Technology Application Innovation), aiming to establish a domestic and secure IT infrastructure. This strategy has led to significant adoption in sectors like finance, government, and education in China.

Thunderobot was listed on the Beijing Stock Exchange (stock code: 872190) on December 23, 2022, becoming the first esports equipment company to be publicly traded on the exchange. The company has expanded its market reach from China to other regions, including Southeast Asia. Recently, the company has also ventured into the smart glasses market.

Keywords: gaming hardware, esports equipment, gaming laptops, gaming desktops, computer peripherals, Machenike, Haier Group, Lu Kailin, public company, esports ecosystem, information technology application innovation, gaming monitors, mechanical keyboards, gaming mice, smart glasses