Throne SPORT COFFEE
Functional, ready-to-drink iced coffee with natural caffeine, vitamins, electrolytes, and BCAAs, catering to the health-conscious and active consumer.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Angel | |
| Total Funding | 000k | ||
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Throne SPORT COFFEE, a company specializing in functional ready-to-drink iced coffee, was founded in 2023 by Michael Fedele. Fedele, who previously served as the Head of Marketing for BA Sports Nutrition and BODYARMOR, leveraged his experience in the sports nutrition industry to create a coffee product tailored for health-conscious and active consumers.
The company launched its products nationwide in May 2024, with quarterback Patrick Mahomes as the lead investor. Mahomes plays a role in the company's strategy to deliver high-quality coffee with optimal benefits.
Throne SPORT COFFEE offers a range of low-calorie, low-sugar, and dairy-free iced coffee beverages. The products are formulated with natural caffeine, B vitamins, electrolytes, and BCAAs, and contain 10g of protein per can. The company's product line includes flavors such as Salted Caramel, French Vanilla, Mocha Java, and Coffee Latte. The business model is centered on selling these ready-to-drink canned beverages to consumers seeking a healthier alternative to traditional energy drinks and coffees.
Keywords: ready-to-drink coffee, functional beverage, sports nutrition, iced coffee, B vitamins, electrolytes, BCAAs, low-calorie, dairy-free, protein coffee