Thrive

Just Thrive, also known as DMS Natural Health, operates within the health and wellness sector, focusing on scientifically backed probiotic and prebiotic supplements. The company was founded in 2013 by the husband-and-wife team, Tina and Billy Anderson. Their journey began after leaving careers in the pharmaceutical industry, disillusioned by a focus on symptom management rather than addressing root causes of health issues. This experience motivated them to explore gut health as a foundation for overall wellness.

The founders' shift into natural health was driven by a desire to provide solutions that aligned with their personal health philosophies. Tina Anderson, a former trial lawyer, transitioned to in-house counsel for a family pharmaceutical company before co-founding Just Thrive. Frustrated by what she perceived as abuses in the pharmaceutical industry, she dedicated herself to researching disease prevention and health maintenance, which led to the creation of the company. The Andersons collaborated with microbiologist Kiran Krishnan to develop their flagship product. They licensed exclusive spore-based probiotic strains from research conducted at London University, aiming to disrupt a market they believed was saturated with ineffective products.

Just Thrive's business model is direct-to-consumer, primarily through its e-commerce website, justthrive.com. They serve health-conscious individuals seeking to improve digestive health, immunity, and overall well-being. Revenue is generated from the sale of their line of supplements, which includes probiotics, prebiotics, and vitamins. The company's core product is a spore-based probiotic. Its key feature is its survivability; the bacterial spores are designed to withstand stomach acid and arrive 100% alive in the intestines, where they become active. This contrasts with many traditional probiotics that may not survive the gastric journey. The product contains patented strains, such as Bacillus Indicus HU36®, which produces antioxidants directly in the gut. The company emphasizes its commitment to research, citing involvement in numerous human clinical trials.

Keywords: gut health, probiotics, spore-based probiotics, supplements, digestive health, microbiome, Tina Anderson, e-commerce, wellness, natural health, bacillus spores, leaky gut, health supplements, nutrition science, Kiran Krishnan, vitamin K2-7, prebiotic, immune support, gut-brain axis, microbial science