Threes Brewing

Threes Brewing emerged in the Brooklyn craft beer landscape in late 2014, establishing its flagship location in Gowanus. The company was founded by a trio: Josh Stylman, a tech entrepreneur with two decades of experience in internet startups; Justin Israelson, who brought hospitality experience from owning Sycamore Bar + Flowershop; and Andrew Unterberg, a lawyer and playwright. Stylman, seeking a venture in the physical world and manufacturing, saw brewing as the intersection of production and community engagement. This vision materialized into a business model that extends beyond a traditional brewery.

The company operates as a multi-faceted business, combining a brewery with brewpubs, taprooms, and event spaces. Revenue is generated through several channels: on-premise sales at its owned locations, wholesale distribution to over 700 bars and retailers across New York, and direct-to-consumer sales via an e-commerce platform that facilitates local delivery and shipping to numerous states. The business model proved adaptable, particularly during the COVID-19 pandemic, when a swift pivot to a robust e-commerce and to-go service was necessary to offset the loss of on-premise business. The primary clientele consists of craft beer consumers, local communities frequenting their establishments for social gatherings, and patrons of bars and restaurants that stock their products.

Threes Brewing's product portfolio centers on approachable beers that balance simplicity with complexity. The brewery focuses on three main categories: lagers, hop-forward American ales (like IPAs), and mixed-culture beers. They have produced over 700 distinct brews, with notable and award-winning beers such as "Vliet" (a Pilsner), "Logical Conclusion" (a Hazy IPA), and "Passing Time" (a Belgian farmhouse ale). The "Vliet" Pilsner and "Passing Time" have both been awarded the Governor's Excelsior Cup for the best beer in New York State. The company operates its main brewhouse in Gowanus and has expanded with locations in Greenpoint, a seasonal outpost on Governors Island, and retail shops in Huntington, Long Island, and Moynihan Train Hall in Manhattan. Their venues often serve as community hubs, hosting food vendors like The Meat Hook and coffee shops such as Ninth Street Espresso to enhance the guest experience.

Keywords: craft brewery, brewpub, Brooklyn brewery, pilsner, lager, hazy IPA, direct-to-consumer beer, craft beer delivery, New York State beer, taproom, Gowanus, Greenpoint, community hub, mixed culture beer, award-winning beer, beer ecommerce, hospitality, beverage manufacturing, American ales, bar partnership