Threadsy

Threadsy was founded in 2008 by Rob Goldman, Seth Manthei, and Udi Nir as a venture aimed at unifying digital communication. Goldman, a product-oriented entrepreneur with a background in ecommerce and social media, had previous founding experience with Digital Jones and Swaylo, and held roles at Shopping.com and eBay before his tenure at Threadsy.

The company developed an online integrated communication platform designed to consolidate a user's various communication streams. The service aggregated emails, social network messages from platforms like Facebook and Twitter, and chat into a single, cohesive inbox. It also combined social media feeds, such as the Facebook News Feed and tweets, into one continuous stream. The platform's goal was not just to aggregate but to integrate these services, providing deeper context about the people in a user's network. This service was offered for free and was accessible directly through a web browser. The business model was centered on providing a free-to-use platform that worked with users' existing accounts.

The company successfully raised a total of $6.74 million in funding over three rounds from institutional investors, including August Capital and Harrison Metal. A significant milestone in the company's journey was its acquisition by Facebook on August 24, 2012. Following the acquisition, another service operated by Threadsy called Swaylo, which analyzed social graph influence, was also brought under Facebook's ownership and its public-facing services were discontinued.

Keywords: unified communications, social media aggregator, integrated inbox, email integration, social network integration, Rob Goldman, communication platform, digital messaging, single stream inbox, social graph analysis, Facebook acquisition, Swaylo, August Capital, Harrison Metal, web-based communication, chat integration, contextual communication