Threads

A microblogging platform where users can share ideas, ask questions, and post thoughts. The service is a direct competitor to other text-based social media platforms and is integrated with Instagram, allowing users to log in with their Instagram account and share content across both platforms. This integration provides a large existing user base and a familiar social graph from the outset.

The platform is accessible via mobile apps and a web-based version at Threads.net, which later moved to Threads.com. Key features include the ability to filter words, phrases, and emojis, and to share posts to Instagram Stories or as direct messages. The business model is expected to be advertising-based, similar to other Meta platforms like Facebook and Instagram, leveraging user data to deliver targeted ads.

Keywords: microblogging, social media, public conversations, Instagram integration, text-based, content sharing, user-generated content, online community, social networking, advertising-based model