This Technology
Provides dynamic and insertion and alternate content delivery products.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Founded in 2006 by Jeffrey Sherwin, This Technology established itself as a developer of software for video advertising insertion. The company's core business focused on providing technology that enabled programmers and multichannel video programming distributors (MVPDs) to manage and deliver the correct advertising content to the appropriate audience across various devices. This Technology addressed the evolving needs of the media landscape, helping clients navigate complex business and technical challenges in content delivery.
The company's main offering was a platform centered around ad insertion software. This solution was designed to ensure that advertising was seamlessly integrated into video streams, a critical function for monetizing content in the burgeoning TV Everywhere and over-the-top (OTT) markets. The technology was developed to be agile, allowing media organizations to adapt to shifting market dynamics and integrate new technologies as they emerged. Operating in the AdTech, SaaS, and TMT (Technology, Media, and Telecom) verticals, the firm's business model was rooted in providing these software solutions to media and information services companies.
This Technology secured $7.5 million in a Series A funding round on November 15, 2012, with General Catalyst as the investor. This followed a seed round of $1.1 million in August 2012. The company's trajectory culminated in its acquisition by Imagine Communications (then part of Harris Broadcast) on August 18, 2015. This strategic move was part of Imagine Communications' effort to build a comprehensive portfolio for TV Everywhere, integrating This Technology's software-based workflow management and transcoding capabilities. The acquisition was an "acqui-hire," indicating the value placed on the talent and expertise within the This Technology team.
Keywords: video advertising, ad insertion, adtech, multiscreen content, TV Everywhere, OTT, software defined network, transcoding, media processing, MVPD solutions, content delivery, video workflow, linear advertising, non-linear advertising, broadcast technology, digital video, media monetization, adaptive bit rate, playout automation