Theoria Japan

Theoria, Inc. operates as a marketing consultancy with a core philosophy of being "Execution Centric, Contents Oriented". The firm was established on May 17, 2013, with Joji Kojima serving as the Chief Executive Officer.

The company provides a comprehensive suite of marketing services designed to address the modern, rapidly evolving market landscape. Its business model is centered on providing strategic consulting combined with practical implementation. Revenue is generated through client engagements for services which include homepage management, creative and content development, community and CRM management, and the development of business models and applications. Theoria serves a diverse client base of major domestic and international brands. The firm has collaborated with notable companies such as SUBARU, Ajinomoto, Sony Computer Entertainment, Levi's, and Nomura Real Estate.

Theoria's key service offerings encompass a broad range of digital marketing and strategic planning activities. This includes the development and management of corporate websites, the creation of digital content, and managing online communities to foster customer relationships. Furthermore, the firm engages in application and system development and provides business consulting focused on creating and implementing new business models for its clients. The company's name is derived from the ancient Greek word “theōria,” which means “contemplation” or “action of viewing,” reflecting its approach of interpreting a client's business within a real-world context to produce optimal content and strategies.

Keywords: marketing consultation, digital marketing, content strategy, execution centric, CRM management, community management, business model development, creative development, web management, brand communication, strategic planning, client relationship management, Joji Kojima, Tokyo marketing agency, SUBARU marketing, Ajinomoto digital, Sony marketing, corporate branding, application development, system integration