Theo Chocolate

Theo Chocolate operates as a chocolate manufacturer with a business model centered on ethical and sustainable practices. Established in 2006 by Joe Whinney and Jeff Fairhall, the company was the first producer of organic and fair-trade certified cocoa in the United States. Whinney's journey began during his time in Southern Belize with a conservation foundation, where he developed a passion for the Theobroma cacao plant and a desire to support farmers. This led him to pioneer the import of organic cocoa beans to the U.S. before establishing his own factory. Fairhall, founder of Seattle's Essential Baking Company, provided the initial financial backing. Debra Music later joined as Chief Marketing Officer and is considered a co-founder alongside Whinney for her role in building the national brand.

The company's core business involves sourcing high-quality cocoa beans directly from farmers in countries like Peru and the Democratic Republic of the Congo, ensuring fair prices and providing agricultural training. This "bean-to-bar" philosophy gives Theo complete control over its supply chain and product quality, from harvesting to the final chocolate bar. The business generates revenue by selling its finished chocolate products to consumers through retailers nationwide and online. Its product line includes a variety of chocolate bars across categories like Classic, Fantasy, and Limited Edition, as well as caramels and specialty baking items. These products are distinguished by being made with minimal, organic, and non-GMO ingredients.

Over the years, Theo Chocolate expanded from a local Seattle startup to a brand with national distribution. In 2018, Etienne Patout, a former Kellogg's executive, took over as CEO. A significant milestone occurred in June 2023 when the company announced its intent to merge with the American Licorice Company. This strategic decision was made to contend with rising manufacturing and supply chain costs and led to the closure of its Seattle factory and a reduction in staff. Despite this restructuring, Theo's headquarters and flagship store remain in Seattle, and it continues to operate under its commitment to producing organic and ethically sourced chocolate as part of the American Licorice Company's portfolio of brands.

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