Thecoffeecowboy

The Coffee Cowboy is a specialty coffee provider operating in Telluride, Colorado, that has evolved from a simple coffee cart into a recognized local brand. Established over three decades ago as a mobile coffee business in a converted horse trailer, the company has become a fixture in the local community, serving both residents and tourists at the base of the gondola.

In November 2020, entrepreneurs Hailey Arnold and Scott Keating acquired the business. Their stated goal was not to reinvent the company but to preserve its established legacy while guiding its future growth. Under their ownership, The Coffee Cowboy has undergone a significant rebranding, launched a new website, and expanded its product lines to include branded merchandise. The business model is centered on direct-to-consumer sales of coffee, specialty drinks, smoothies, and pastries sourced from local bakeries. Revenue is generated through these in-person sales as well as an online store that sells coffee beans, apparel, and other branded goods like hats and tumblers.

The core of the business is its physical presence in Telluride, currently a prominent location in Oak Street Plaza. The company is known for its signature "Damn Good Coffee," a 50/50 blend of Guatemalan and Ethiopian beans. Beyond beverages, the company has cultivated a strong community-focused brand, positioning itself as a town square and a hub for local interaction. Future plans include the opening of a General Store, which will feature local goods, artist collaborations, and mountain lifestyle products, further solidifying its role within the Telluride community.

Keywords: Telluride coffee, specialty coffee, coffee cart, local business, community hub, Hailey Arnold, Scott Keating, direct-to-consumer coffee, online merchandise, food and beverage, hospitality, Telluride local brand, mountain lifestyle, coffee blend, retail, General Store, Oak Street Plaza, gondola coffee