The Zero Proof

The Zero Proof operates as an online marketplace and direct-to-consumer retailer specializing in a curated selection of non-alcoholic spirits, wines, and aperitifs. The company's business model is centered on e-commerce, selling these products directly to consumers through its website. The platform also serves as a resource for those exploring a sober-curious or alcohol-free lifestyle, offering cocktail recipes, guides, and product reviews.

Founded in 2017, The Zero Proof was established to provide sophisticated and high-quality alternatives to alcoholic beverages. The company aims to make the best non-alcoholic options accessible to a broader audience, carefully vetting each product for quality before featuring it in their store. Their product portfolio includes a wide range of beverages designed to mimic the taste and experience of traditional spirits like gin, whiskey, and tequila, as well as non-alcoholic wines and aperitifs from various international brands.

By focusing exclusively on the burgeoning non-alcoholic beverage market, the company has positioned itself as a key player for consumers seeking premium adult beverage alternatives. This market includes individuals who are sober-curious, health-conscious, or simply choosing to drink less alcohol.

Keywords: non-alcoholic spirits, alcohol-free wine, e-commerce, beverage retailer, sober curious, direct-to-consumer, premium alternatives, mocktails, aperitifs, online marketplace