The Tyre Group

The story of The Tyre Group isn't about a single startup, but about a strategic rollup that created one of the UK's largest independent tyre retailers. The journey accelerated in 2000 when Rob Freeman took control of Malvern Tyres, then a small three-depot operation. Freeman had a vision for consolidation, methodically acquiring smaller, regional tyre fitters to expand his footprint. By 2016, the collection of businesses, including names like County Tyre and Discount Tyres, had grown so significantly that a new parent identity was needed. The Malvern Tyres Group was officially renamed The Tyre Group to reflect its national scale. This wasn't a business built on venture capital, but on the steady mechanics of acquiring and integrating existing operations. After Rob Freeman's death in 2021, the leadership passed to his son, Chris Freeman. Continuing his father's strategy, Chris oversaw a major acquisition of Just Tyres, which added another 39 centers to the network. This move solidified the company's position as a dominant player in the industry. To fuel the next phase of growth and integrate its acquisitions, the company secured a significant £26 million financing facility from AURELIUS Finance Company in May 2025. This move provided the capital to streamline a complex structure inherited from years of buyouts and positioned The Tyre Group for its next chapter.