The Syrup Co.

The Syrup Co., operating under the brand name Bite, was established in 2021 by co-founders Vitaly Alexandrov and Dima Tšerjomuškin. The company is headquartered in Tallinn, Estonia, and has positioned itself within the beverage industry with a focus on producing organic syrups and concentrates for a variety of applications. These products are designed for use in non-alcoholic cocktails, sodas, lemonades, and coffees, catering to a growing consumer demand for high-quality, alcohol-free beverage options.

The founders bring a complementary blend of expertise to the venture. Vitaly Alexandrov's background is in product development and marketing, having previously co-founded the fintech startup FoodDocs. Dima Tšerjomuškin contributes his extensive culinary experience as a renowned chef, which directly informs the company's product creation and flavor profiling. This fusion of tech-savviness and gastronomic artistry underpins the company's approach to developing its beverage portfolio.

The Syrup Co. operates on a business-to-business (B2B) model, primarily supplying its products to the HoReCa (Hotels, Restaurants, and Catering) sector. Its client base includes cafes, bars, and restaurants seeking to enhance their beverage menus with premium, organic ingredients. The company's core product line consists of a range of syrups and drink bases that enable businesses to easily craft sophisticated drinks. A key selling proposition is the use of organic ingredients and a focus on creating complex, well-balanced flavor profiles developed in collaboration with industry professionals. This strategy aims to provide partners with sustainable and high-quality solutions that elevate the end consumer's culinary experience.

Keywords: organic syrups, beverage concentrates, non-alcoholic cocktails, HoReCa supplier, drink ingredients, craft beverages, food service, B2B beverages, professional bartending, culinary-driven