The Souled Store

The Souled Store is a direct-to-consumer (D2C) brand that designs, manufactures, and retails apparel and merchandise centered around pop-culture themes. The company's product line includes a wide range of items such as t-shirts, hoodies, and other apparel, all featuring designs inspired by popular movies, TV shows, and superheroes.

The company's business model is focused on a direct relationship with its customers, primarily through its e-commerce platform. This allows for greater control over the customer experience and brand messaging. The target market for The Souled Store is predominantly young, digitally-savvy individuals between the ages of 16 and 35, who are passionate about expressing their fandoms. The company reaches this demographic through a strong social media presence and by collaborating with influencers and celebrities.

By curating content that aligns with the interests of Gen Z and millennials, The Souled Store has built a significant online presence and brand recognition. The company's revenue is generated through the online sale of its merchandise. The brand has achieved an annual recurring revenue of INR 400 Cr in gross merchandise value (GMV) for the fiscal year 2024 and is aiming for a 15% EBITDA margin, with a goal to exceed INR 1,000 Cr in GMV in the coming years.

Keywords: pop-culture, merchandise, apparel, e-commerce, direct-to-consumer, fandom, Gen Z, millennials, social media marketing, online retail