The QYOU

QYOU Media Inc. is a media and entertainment company that produces and distributes content from social media influencers and digital creators, primarily targeting Millennial and Gen Z audiences. The company operates in the United States and India, positioning itself at the intersection of digital content and the creator economy.

The company was co-founded by CEO Curt Marvis, a media veteran with extensive experience in digital distribution, including a tenure as President of Digital Media at Lionsgate and as co-founder of the early video-on-demand service CinemaNow. His background in both traditional and digital media has shaped the company's strategy of curating short-form, 'made-for-web' video content and packaging it for various platforms. Scott Ehrlich is also credited as a co-founder and has held leadership roles across prominent media companies like NBC and FOX.

QYOU Media's business model has evolved to focus on high-growth segments, particularly influencer marketing. Revenue is generated through several streams, including creating and managing influencer marketing campaigns for major clients like film studios, game publishers, and global brands such as Google, Coca-Cola, and Unilever. The company's in-house creative studio develops campaigns designed to connect brands with audiences across social platforms. A significant part of its operation is its India-based subsidiary, Chtrbox, a leading influencer marketing agency that has managed over a thousand campaigns. The company has recently undergone a strategic pivot, divesting from its linear television channel and mobile gaming divisions to concentrate its resources on the more profitable influencer marketing sector. As part of this strategy, QYOU Media is in the process of publicly listing Chtrbox on the Bombay Stock Exchange (BSE), which would make it India's first publicly listed social media and influencer marketing firm. This move is intended to capitalize on India's rapidly expanding digital economy and creator market.

The company's services revolve around its ability to leverage a vast network of content creators to produce authentic and engaging brand messaging. By specializing in creator-centric campaigns, QYOU helps clients achieve cultural impact and drive audience engagement at scale. For the fiscal year 2024, the company reported record revenues of over $31 million, driven by the strong performance of its influencer marketing divisions in both the U.S. and India.

Keywords: creator economy, influencer marketing, digital media, social media marketing, content distribution, Gen Z, Millennial audience, brand campaigns, video content, media production, social video, Chtrbox, digital content creators, online video, advertising services, creator campaigns, youth media, social media monetization, digital entertainment, brand partnerships, content curation, social commerce, Curt Marvis, Scott Ehrlich