The Power MBA

The Power MBA, which has evolved into The Power Business School, was established in Spain in 2017 by founders Borja Adanero, Rafael Gozalo, Hugo Arévalo, and Kike Corral. The venture originated from co-founder Rafael Gozalo's experience with a traditional MBA, which he felt was costly and could be delivered more accessibly. Joined by his former consulting colleagues Adanero and Corral, and later Arévalo, they set out to disrupt the conventional education model. Their mission was to make high-level business education accessible to a global audience, irrespective of financial or time constraints.

The company operates in the online education market, targeting a diverse clientele that includes mid-level managers, entrepreneurs, and professionals seeking to upskill. Its business model is centered on providing high-quality, practical business education at a fraction of the cost of traditional MBA programs, with its flagship program priced at under $1,000. This direct-to-consumer (B2C) approach is complemented by a business-to-business (B2B) model, where companies like Google, EY, and Bain & Company integrate The Power MBA's courses into their employee training programs. Revenue is generated through the sale of these online master's programs.

The core offering is a fully online MBA alternative structured around the concept of microlearning, with daily classes delivered in 15-minute video segments. This flexible, self-paced format allows students to complete the program in approximately 10-11 months. The curriculum is designed to provide a comprehensive 360-degree view of business, covering modules such as business model innovation, lean startup methodologies, marketing strategies, finance, and leadership. A key feature is its faculty, which includes not only academics but also founders and executives from globally recognized companies like Netflix, YouTube, Waze, and Tesla, who provide insights through real-world case studies. While the program is not an accredited MBA, it focuses on delivering up-to-date, practical knowledge that students can immediately apply in their careers.

Keywords: online education, business school, microlearning, MBA alternative, professional development, digital marketing, entrepreneurship education, business strategy, corporate training, edtech, online courses, leadership training, finance education, startup education, upskilling, flexible learning, case study method, global community, career advancement, business fundamentals