The Pattern

The Pattern is a social astrology platform developed by Pattern Home, Inc., and was launched in 2017 by founder Lisa Donovan. The company operates within the burgeoning 'mystical services market,' which was projected to reach $2.2 billion in the U.S. alone. The application is headquartered in New York.

Founder Lisa Donovan's background is rooted in digital media. She was an early YouTube content creator, known as LisaNova, who later co-founded the multi-channel network Maker Studios, which was subsequently acquired by The Walt Disney Company in 2014 for $675 million. This entrepreneurial success provided the initial funding for The Pattern. Donovan's journey into astrology began in her mid-thirties during a period of personal challenge, evolving from a skeptic to a believer in the power of birth charts for self-understanding. She personally wrote the initial content for the app, focusing on the language of self-help rather than traditional astrological jargon, and tested the interpretations extensively to ensure their resonance.

The business operates on a freemium model, providing users with free access to core features while offering more detailed insights through a paid subscription. This includes quarterly or annual plans that unlock unlimited compatibility checks and deeper content. Revenue is also generated through in-app purchases for specialized reports. The platform's growth has been largely organic, driven by word-of-mouth and viral moments, such as a notable social media reaction from actor Channing Tatum.

The Pattern's core service is a mobile application that delivers personalized personality and relationship insights based on a user's date, time, and place of birth. It generates a detailed 'pattern' for each user, offering a breakdown of personality traits, emotional cycles, and life events—past, present, and future. A key feature is "Bonds," which allows users to check their compatibility with friends, romantic interests, and even public figures, highlighting relationship dynamics and potential challenges. The app distinguishes itself by moving beyond simple sun-sign horoscopes to provide detailed, nuanced interpretations of a full birth chart. In 2021, the company expanded its services into the dating sphere with a feature called "Connect," which uses the app's compatibility algorithm to match users.

Keywords: astrology app, personality insights, relationship compatibility, birth chart analysis, social astrology, Lisa Donovan, freemium app, self-help, digital horoscope, astrological cycles, dating app, Maker Studios, personal development, mobile application, mystical services, social connection, compatibility reports, personality traits, user manual for life, Channing Tatum app