The Outlook Company

The Outlook Company, operating as OVFX, is a vertically integrated animation and gaming studio based in Baltimore, Maryland, that specializes in creating intellectual property for the kids and pop culture markets. The company was founded in 2006 by former NFL defensive lineman Trevor Pryce, who transitioned from a 14-season football career to becoming a writer and media entrepreneur. Pryce's journey into visual media began after a visit to 20th Century Fox in 2005, which sparked a passion for computer animation. This led him to establish The Outlook Company, building it from its origins as an indie music label into a full-service production company.

Operating from the historic Hoen Lithograph building in East Baltimore, OVFX has established itself as a key player in the Mid-Atlantic's burgeoning creative economy. The studio's strategic decision to set up in Baltimore, rather than a traditional media hub like Hollywood, was driven by Pryce's desire to keep his family rooted in the area and to tap into the local talent pool from institutions like the Maryland Institute College of Art (MICA). The company actively fosters local talent, particularly women and people of color, and has created an incubator, Neru Projects, in partnership with Cartoon Network Studios to discover and develop emerging artists.

The business model centers on the in-house creation and ownership of intellectual property, which encompasses film, TV, gaming, and consumer products. By controlling the entire production pipeline, from concept to distribution, the company maintains control over quality and release schedules. Revenue is generated through partnerships and licensing deals with major streaming platforms and networks, including Netflix, Hulu, Disney, and Nickelodeon. A significant revenue stream also comes from consumer products and merchandise, with successful past collaborations with Mattel and Under Armour for its flagship IP, "Kulipari". The company's gaming division, Outlook Company Digital (OCD), distributes its own digital projects and retains a majority of the revenue.

OVFX is known for leveraging next-generation, game-engine-based technology to produce high-quality animation at a fraction of the cost of traditional methods. This approach has enabled the production of its Emmy-nominated series "Kulipari," which has streamed on Netflix and Hulu. The studio's portfolio also includes a preschool STEM project called "Benny Blueprints". With significant milestones such as securing millions in private placement, receiving grants from Epic Games, and winning changes to Maryland's film tax credit policy, The Outlook Company is positioned for substantial growth, with plans to expand its team and release a live-action "Kulipari" reboot and a video game.

Keywords: animation studio, intellectual property holder, kids content, pop culture, 2D animation, 3D animation, visual effects, game development, Trevor Pryce, Baltimore creative economy, Kulipari, content creation, media production, game engine animation, Netflix partner, Hulu partner, children's entertainment, character licensing, digital media, entertainment production, storytelling, youth IP