The New Gray
Sustainable and ethical fashion for the conscious consumer.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Seed | |
| Total Funding | 000k | ||
Primal Gray is a modern fashion brand based in New Delhi, India, focused on creating contemporary luxury garments for conscious consumers. The brand offers a collection of relaxed and formal ready-to-wear styles characterized by clean silhouettes and is designed to be seasonless and trendless. These pieces are intended to integrate into a customer's existing wardrobe.
The company's philosophy is built on four core values: Craftsmanship, Culture, Community, and Care. Primal Gray emphasizes ethically transparent high fashion for everyday wear, crafting its garments to be durable. The product line includes a variety of clothing for both men and women, such as t-shirts, shirts, pants, dresses, co-ord sets, jackets, and knitwear.
The business operates as a direct-to-consumer e-commerce entity through its website, thenewgreyshop.com, which appears to be built on the Jimdo platform. The brand positions itself within the growing sustainable fashion movement, which addresses issues of overproduction and the environmental impact of the textile industry by advocating for more mindful consumption and production practices.
Keywords: sustainable fashion, ethical fashion, conscious consumerism, luxury garments, ready-to-wear, timeless design, contemporary style, seasonless clothing, transparent manufacturing, online retail, Indian fashion brand, men's apparel, women's apparel, slow fashion, eco-conscious clothing